In my project I am using three tables Essay Example for Free

In my project I am using three tables Essay Calculate Date Due Back   Scroll through on the stock table to the desired item   The hire table displays all of that item and status etc   Change the status from available to on loan (L), select customer ID from the lookup and enter Date out   Click Calculate Date Due Back button to calculate date due back Validation And Verification I will use validation in my tables, e. g. length check for phone number, and the presence check for stock number. I eliminate a lot of the need for validation with lookup functions for example title in customer table, and item ID in hire table. This helps to avoid unnecessary mistakes, and prevents unneeded duplication. Testing I will now show hard copies of the database to prove that it is working correctly. This is the Customer Table The lookup function shows what a patient currently has on loan. Miss Russell currently has two junior crutches, a junior neck brace and a junior wheelchair which are due back on 23/02/2003 and 13/02/03 for the junior wheelchair. The wheelchair is currently overdue, and my overdue query will show this. Miss Russells other items are due to be returned within the week, so they should be on the Due This Week query, I will show a printout to prove my project is working correctly. The stock information query below shows that the junior wheelchair, stock #1 is in Miss Russells possession. I will now show that Miss Russell has returned the wheelchair, however it needs repaired, and Miss Russell requires a replacement. I will change the settings on the Stock Hire Linked table, and click the calculate Date Due Button These changes now appear in my tables and my weekly stock report. I will also show how I can add new items and customers. I will add a Mr Wilson, living in Gall Street, and in ward 5. This also shows my phone number validation, as I have purposely entered 11 numbers instead of 12.

Examining Netflixs Business Model

Examining Netflixs Business Model Analyze Netflixs business model? How does Netflix change the video distribution industry? Business Model Business Model describes how a company produces, delivers and sells a service or product to create value for its customers, shareholders and other stakeholders. Netflix a pioneer in the online DVD subscription services operates in the in-home entertainment video market. In-home distribution channels include home video rental and retail outlets, cable and satellite television, pay-per-view, VOD (video-on-demand), internet streaming and broadcast television. (Source:- Netflix Annual Report 2005 Section Industry Overview) Netflix started operations in 1997 and relied on the DVD format as the medium of in-home entertainment, although this format of viewing was restricted to a small population of affluent, technology-savvy customer base. Over a period of time DVD became accepted as the choice and its penetration into every household rose exponentially. Netflixs business model revolves around its home-grown proprietary software Cinematch which powers its website and a comprehensive information system to manage operations. The comprehensive information system allows it to manage and integrate business across order processing, customer service and fulfilment operations. This leads to maximum utilization of library and operate with a decreased number of customer reps. It had 100 customer reps to handle 115,000 customers in the early days, now it has 43 to handle 3.2 million customers. From a business perspective management, organizational and technical elements are aligned towards customer focussed innovations. Warehouse workers get free Netflix subscriptions and DVD players. Corporate Employees are kept happy with perks so that they are eager to solve tough engineering problems to improve user experience. Netflix and the video distribution industry Netflix changed the video distribution from a store based rental channel to an online subscription based distribution channel. The web-site enables subscription account signup and management, personalized movie merchandising, inventory optimization and customer support (Source:- Netflix Annual Report 2009). Coupled with features such as social networking (Friends) and queue management (Profiles) it compares each subscribers movie preferences derived from the individuals past ratings and rental patterns with preferences of other users contained in the database and comes up with personalized movie recommendations unique to each subscriber. The company leveraged on the power of Internet and technology to achieve two purposes (a) Enhance customer experience by providing them a web-based portal tailored to individual preferences. It comes up with a customer specific recommendation list based on the individuals ratings of past viewings. Customers can set up their queues and receive delivery through mail. There is no return deadline; no charges and the DVDs can be mailed back through pre-paid envelopes. (b) Enhance operational efficiency Traditional Video rental retail outlets would have to compromise on the number of titles available in each of its stores because of space constraints. Netflix has an advantage in being able to offer a much wider range of titles since the stock is piled in its warehouses. One of its core business strengths is its vast catalogue of not so popular and old time movies and TV show content which is cost effective to procure and profitable to sell, but is not available in conventional retail stores. Cinematch also avoids suggesting out-of-stock movies and ensures maximum utilization of inventory. An effective and comprehensive Information system enables it to distribute DVDs from the nearest warehouse through US Mail. There are 100 shipping points across the United States which enables the company to provide delivery in one business days for 97% of its customers. Advantages and Disadvantages to potential customers Advantages Personalized DVD rental services and movies through internet streaming. The recommendation software is quite accurate and is built on the customers historic choices and ratings. Coupled with the social networking feature (Friends) it avoids the customer to go through the hassles of selecting and ending up with something he does not like. Availability of a wide range of not so popular and old titles which are not available in a conventional DVD rental stores. Disadvantages The recommendation software purposefully omits out-of-stock titles and hence influences the choice of the customer. It is intentionally slowing down delivery to high volume customers which are not so profitable. Instead it gives a preference to the low volume members. Hence preferential treatment is given to the more profitable low volume customers. Ability to fight competition and sustain its own markets (Source: Annual Report 2009. From Sec Filings of 2010 Subscribers have increased to 20,010(in thousands), Revenues have increased to $2,162 Million and Net Income has increased to $161 Million) Netflix has continued to increase its subscription base, revenues and net income over the years. The following analysis is based on how information systems can address Porters competitive forces model Traditional Competitors, New Market Entrants, Substitute Products and Services, Customers and Suppliers Low-cost Leadership Netflix uses its information systems to ensure maximum utilization of inventory and avoiding recommending out-of-stock titles. The information system integrates order processing and customer service and this has given it a cost advantage with increase in scale of operations, driving down per-unit cost and Netflix has been able to price its service offering at levels difficult for competition to meet. Product Differentiation Netflixs personalized web based movie selection services and technological innovations in the movie recommendation algorithm are a huge entry barrier for new entrants. Although the software and technology is not hard to replicate Netflix has the advantage of a database of over half a billion movie ratings and takes in more than a million new ones every day. Focus on market niche Unlike competitors like Amazon, Netflix has built its information systems targeted to the in-home entertainment industry. It has engaged with partners to expand the number of devices which can support streaming videos from Netflix. Strengthen Customer and Supplier Intimacy Almost 60% of the movies customers put in their queue comes from Netflixs recommendation system and ensures customers run a lesser risk of wasting time on a movie that they will not enjoy. This increases the switching costs for the customer. Although the case study does not state anything explicitly, the annual reports of 2010 indicate that Netflix obtains content through streaming content license agreements, DVD direct purchases and DVD and streaming revenue sharing agreements with studios, distributors and other suppliers and our assumption is that suppliers would benefit from Netflixs recommendation software which could boost up sales of their not so popular titles. All new titles do not end up becoming blockbusters and the less popular ones could get recommended to customers with specific preferences based on Cinematch algorithm. Competitive strengths of Netflix include an iconic brand, personalized merchandising, growing scale without substantial increase in cost and an information system catering to convenience, selection and fast delivery. Principal competitors are DVD rental outlets and kiosk services, such as Blockbuster, Movie Gallery and Redbox (Source: Netflix Annual Reports 2010) Video package providers with pay-per-view and VOD content including cable providers, such as Time Warner and Comcast; direct broadcast satellite providers, such as DIRECTV and Echostar; and telecommunication providers such as ATT and Verizon (Source: Netflix Annual Reports 2010) Online DVD subscription rental web sites, such as Blockbuster Online (Source: Netflix Annual Reports 2010) Entertainment video retail stores, such as Best Buy, Wal-Mart and Amazon.com (Source: Netflix Annual Reports 2010) Internet movie and TV content providers, such as Apples iTunes, Amazon.com, Hulu.com and Googles YouTube. (Source: Netflix Annual Reports 2010) Popularity of alternative entertainment mediums which can be distributed using a similar business model like Netflix (Example Gaming CD and DVDs) Threats Currently the time for distribution in DVD format is shorter than release to other mediums (VOD, premium TV etc) after a theatrical release of a movie. This gives a competitive advantage to the DVD market. However this competitive advantage may go if the distribution to these multiple formats happens simultaneously. The proprietary technology and information systems are also based on a certain historic scale of operations which has increased substantially and this could lead to systemic disruptions and negatively impact operations. The DVD format would probably give way to Internet movie and TV content providers and Netflix would be left stranded with its warehouse and sophisticated mail handling systems. However the one thing which will continue to survive is CINEMATCH and its database of billions of movie ratings which will give a competitive edge to Netflix when it decides to switch over to other formats of movie distribution. AOL, Yahoo to Charge for Email Question: Yahoo and AOL are relying on some durable economic laws to support there new email product. What are these? What are the new opportunities that they can exploit by Certified mail product? Durable economy: Assumption: 1. Net Neutrality Legislation will not be approved by the congress. 2. Certified mails also have an opt-out feature that allows recipients to unsubscribe. A sustainable or durable economy requires the development of programs, policies, and implementable initiatives that encourage activities that will empower communities and conservation of resources; promote environmental justice; preserve ways-of-life; and promote by example and through discourse the ideas of ecological and participatory democracy and its real world implications. The basic principal of economy is to distribute the scare resource to most needy ones. In reference to this caselet, the spam mails are using the network bandwidth preventing the internet users to do there legitimate work. The real value produced by information providers comes in locating, filtering and communicating what is useful to the consumer. The certified email service allows email service providers to deliver only the legitimate emails to end users. As the legitimacy and the background of the email originators are already verified by the service providers like GoodMail, this will help in reducing the spam detection cost for AOL and Yahoo. Also, spam and Phishing is bigger threat to web based mail users. To keep the user experience, companies spending huge amount of money to reduce the spam. The fundamental factors that determine the profitability is industry structure and sustainable competitive advantage. By offering these service AOL and Yahoo can out perform there competit ion. There aint no such thing as a free lunch .The economic theory, and also the lay opinion, that whatever goods and services are provided, they must be paid for by someone. The information production and delivery systems requires significant amount of investment in Hardware, Software, network systems. To sustain this business, they need to recover the cost and make profit. The free mail based service cost the mail service providers close to $10-$12 per user. By charging the business to deliver there message to its users, they can recover this cost. Yahoo, AOL mail users will also benefit from this as the information sent to there inbox is useful to them and also they will have an option to unsubscribe these certified mails if they wish too. The business will be willing to pay these charges for sending the mails as this toll will allow them maximize there ROI. Opportunities for AOL and Yahoo: Customer care in a service-based industry and priority email delivery In the information age, service based industry rely heavily on email based communication. Companies want to make sure that, there product information, quires and customer concerns are addressed in stipulated time. The internet traffic is growing year by year and which creating the bandwidth issues. Yahoo and AOL can start the priority email service (similar to the Fedx, USPS, US post which charges for faster delivery) where they can provide the guarantee of delivering mails and to user inbox in stipulated time by charging the legitimate fees. They can work with ISPS to prioritize there mail traffic by sharing the revenue they earn. Eg. Distributed Document Processing services. Govt agencies wanting to reach out to mass public to explain there policies. Yahoo and AOL can offer products to government agencies where they can deliver there communication directly to users inbox. On line Advertising By collecting information about their interests, what particulars mail users want ( based on the responses to the certified mails),Yahoo and AOL can customize adds that can be displayed alongside users mail box page. Reduce the spam and provide security to there users. Phishing and online identity theft are the fastest-growing threats to the email users. By using certified email service Yahoo and AOL can fight the spams better which will help in en-reaching the user experience. This will attract more users.

Essay on Attempts to Communicate in The Yellow Wallpaper

Attempts to Communicate in The Yellow Wallpaper Human nature is complex. Its requirements to remain healthy supersede those basic needs of food, shelter, and clothing. It is human to desire attention, companionship, to communicate heart-felt sentiments, and to be understood. In order to acquire self-esteem and to battle loneliness, one naturally searches to have these desires satisfied. Charlotte Perkins Gilman vividly illustrates these human aspirations in The Yellow Wallpaper. Subsequently she paints a horrific picture of someone who fails in her quest. These elements of this short story render it to be, for any reader who has experienced these hungers, an intensely personal experience. The heroine of this tale knows that she is not well, and the fact that medical authorities contradict her self-diagnosis frustrates her. She concedes that her husband should be more knowledgeable than her about her condition. This undermines her self-confidence in being able to evaluate herself. "If a physician of high standing, and one's own husband, assures friends and relatives that there is really nothing the matter with one but temporarily nervous depression - a slight hysterical tendency - what is one to do?" Another acceptable title for this short story could be "John says". Many of her feelings and much of her behavior are reactions to what John says. Her attempts to assuage her anxiety generally meet opposition by her husband. She offers suggestions to remedy her condition: "- But John says the very worst thing I can do is to think about my condition, and I confess it always makes me feel bad." She expresses her uneasiness about the house: "...but he said... ... more careful! Did not that sound innocent? But I know she was studying that pattern, and I am determined that nobody shall find it out but myself!" And she is prepared to protect her world even if it requires resorting to violence: "But I am here, and no person touches this paper but me, - not alive!" The Yellow Wallpaper is poignant. The heroine is in desperate need of attention, a need that is never adequately met. Although the dramatization of her development may appear extreme, considering the fact that she probably had a preexisting condition of mental instability permits the outcome to be acceptable. Although the average reader may not be able to relate to the demise of the heroine, most can understand the frustration and anxiety which accompany restrictions, the feeling of not being understood, insecurities and loneliness.

Tonys Dreams in The Sopranos Essay -- Sopranos Show TV Psychoanalysis

Tony's Dreams in The Sopranos Intro Television has always tried to provide a true representation of the human condition. This is evident in the emergence of reality shows, shows based on true stories, and very realistic fiction. The sopranos is one of the few fictional shows that faithfully simulate the situations it tries to recreate. The sopranos is a show on HBO about Tony Soprano and his life in the mob. The show, created by David chase, shows immense Freudian influence in many scenes involving psychotherapy, Freudian theories, symbolism and dreams. David chase himself studied psychology in collage and admits it’s influence on the show. This report will deal with a series of dreams Tony soprano experiences in one episode of the show (season 2, â€Å"funhouse†). Background Tony soprano is the main character of the show. He is the boss of the soprano crime family and his life is divided into two sections. His family life and his criminal life. Even though they are mixed, both provide a separate view of Tony soprano as a man. At home, he lives with wife Carmela, son Anthony, and daughter meadow. His family, while at times dysfunctional, manages to stick together. He constantly cheats on his wife and doesn’t spend much time with his children. Meadow leaves the family to go to collage and Anthony Jr. struggles to make it through out high school. Even thought Tony shows consistent disappointment of Anthony Jr., it doesn’t come close to the emotions he has toward his mother. She mistreated Tony as a child and provided nothing but bad memories. His experience with his mother might have let him to posses a subconscious hatred for females, which he displays by only viewing them as sex objects. Tony didn’t have a bad relationship with his fa ther growing up, but that’s because he always blamed his mother. His uncle Jr., conspired with Tony’s mom to kill him after he was out of jail. This, and other events, let to they’re lack of communication. Tony’s crime family consist of his cousin, Christopher, under bosses like Big Puss, Pauly walnuts, Silvio Dante and other business associates. This group is loyal, but never hesitate to kill any one for they’re own benefit. They treat each other with the illusion of respect and honor, which (the lack of) is the cause for many of the conflicts present in the show. Involve in the middle of all of this is his psychothe... ...f by the ducks right?†. Verbal word play initiates and it eventually leads to sex. This dream shows us that the music indeed is a sexual cue. This is true because when the sexual acts start, the music gets louder and louder. Tony shows that he is able to control a lucid dream to a certain extent. The fact that he is aware of the dream shows that he is more in touch with his sub conscious then previously thought. Again, Tony is discussing Big Puss. Tony seems to realize that Big Puss is the enemy he has being hearing about. Sixth Dream This dreams concludes the series of dreams that define this episode. In this dream Tony is near a fish stand and talks to a fish. The fish is the same type of fish that he eats at the Indian restaurant. The fish that talks, is talking with Big Puss’ voice. He confesses, that he has being ratting out the mafia to the FBI. Tony questions him and gets angry. This scene displays obvious influence by the godfather. The term â€Å"sleep with the fishes† is used here by a dead fish. This forshawdoes the death of Big Puss and brings the story full circle.It is also ironic that the fish that got tony sick, gave tony the answer to solve his problem.

Judaisms Modernization In America :: essays research papers

The Jewish way of life has been affected in a tremendous way by the people of the United States of America. By the time of the signing of the Declaration of Independence, there were only 2500 Jews in America. For forty years beginning in 1840, 250,000 Jews (primarily from Germany, Hungary, and Bohemia) entered this country. Anti-Semitism and economic woes in Eastern Europe went from bad to worse after the pogroms of 1881-1882. Almost three million Eastern European Jews left between 1881 and 1914, two million (85%) of which decided to come to America, where they thought "the streets were paved with gold." They were wrong. Because of this intercontinental migration, the social characterization of Jews in America changed drastically. Before the move, the largest group in the early eighteenth century were the Sephardic Jews. They lived in the coastal cities as merchants, artisans, and shippers. The Jews who predominately spoke German came to America over 100 years later, and quickly spread out over the land. Starting as peddlers, they moved up to business positions in the south, midwest, and on the west coast. New York City had 85,000 Jews by 1880, most of which had German roots. At this time in American history, the government accepted many people from many different backgrounds to allow for a diverse population; this act of opening our borders probably is the origin of the descriptive phrase "the melting pot of the world." These German Jews rapidly assimilated themselves and their faith. Reform Judaism arrived here after the Civil War due to the advent of European Reform rabbis. Jewish seminaries, associations, and institutions, such as Cincinnati's Hebrew Union College, New York's Jewish Theological Seminary, the Union of American Hebrew Congregations (UAHC), and the Central Conference of American Rabbis, were founded in the 1880s. America was experimenting with industry on a huge scale at the time the Eastern European Jews that arrived. Their social history combined with the American Industrial Age produced an extremely diverse and distinct American Jewry by the end of the intercontinental migration, which coincided with the start of the Great World War (World War I). Almost two out of every three new immigrants called the big northeast municipalities (such as the Lower East Side of New York) their new home. They would take any job available to support the family, and they worked in many different jobs which were as physically demanding as they were diverse. The garment district in New York today was made from the meticulousness, the sweat, and the determination of the Jews.

The Harmful Effects of Video Games

The Harmful Effects of Video Games By: Alan Bruestle I. Introduction: A. Video games, the ability to leave reality via controller, and glowing screen of color and bliss. A escape from life through the form of technological entertainment that has been developed and passed down to generations for decades. So why does society have such a big dispute over the use of video games? B. Many people believe that video games are only a source of fun and entertainment. Although there is truth in that video games give pleasure to the user, not many notice and realize the harmful effects that they have on society.C. Should video games be changed in a manner that the harmful content is removed completely from the entertainment? Should society limit or keep the certain content of video games to a minimum, or should everything be left the same? I believe that video games should be limited and a law should be passed that restricts the use of video games to people who acquire a problem in their life. D . The laws I believe that should be placed would be the results from effects on society, due to video games.The three main points that have really been noticed in society is the increase in physical effects, mental effects, and graphic influence. II. Explanation of Problems/Need A. Definitions 1. Physical – Overall Health, Disorders 2. Mental – Addiction, Social Isolation, Learning 3. Graphic Influence – Drugs, Nudity, Graphic violence B. Background/Causes/Effect 1. Background a. Many years old b. Multi billion dollar industry c. Demand won't collapse d. Technology grows. Demand increase. e. Society always impacted. 2. Causes a. Features become better b. Consumer desire alternate life . Difference 3. Effects a. Alternate life fills boredom. b. Violence increases aggression. c. Might mimic characters. d. Users perspective addiction, forget life. e. Designers satisfy older age group. f. Can influence all age groups. III. Physical A. Overall Health. 1. Obesity 2. S eizures B. Disorders 1. Postural, Muscular, Skeletal 2. Tendonitis, Nerve compression, Carpal tunnel syndrome IV. Mental A. Addiction 1. Lost sense of reality 2. Social Isolation B. Behavior 1. Mimic video games 2. Aggressive behaviors maybe become worse. C. Style of learning 1.Mastery leading to constant play 2. Rewarded for game play. Violence = Reward V. Graphic Influence A. Violence 1. Resolving to aggression. 2. Using violence in real life. B. Influence. 1. In game content. Drugs, violence, nudity, profanity 2. Higher drug and crime rates. Lower school rate. VI. Counter Arguement. A. Health related 1. Some games involve physical movement. 2. Used to practice work. Ex. Doctors 3. Increased brain activity from puzzles 4. Increased Hand eye coordination B. Miscellaneous 1. Multi billion industry 2. Simply entertaining VII. Conclusion A.With the problems that come with most video games, should they be changed to better our society and fix some of the problems? B. The possibility of physical effects, mental effects, and graphic influence caused by video games, make it seem like the risk of playing most of them are not worth the risk to society.Associated Content from Yahoo! – Associatedcontent. om. Web. 24 Nov. 2010. . â€Å"The Good and Bad Effects of Video Games. † Raise Smart Kid. Web. 23 Nov. 2010. . â€Å"The Impact of Video Games on Society – by Tegan Mcrae – Helium. † Helium – Where Knowledge Rules. Web. 24 Nov. 2010. . â€Å"Teen-Rated Video Games Loaded With Violence – News Room. † Children's Hospital Boston. Web. 24 Nov. 2010. . â€Å"Video Game Addiction. † WebMD – Better Information. Better Health. Web. 23 Nov. 2010. . â€Å"Violent Video Games – Psychologists Help Protect Children from Harmful Effects. † American Psychological Association (APA). Web. 24 Nov. 2010. .

Pen Pal Letter

I am so glad that I got your letter and that I have got the chance to get to know you so well over the past year. The Internet is something that I never would have thought that I needed 20 years ago, but yet now it is something I cannot seem to go a day without using. Imagine knowledge about anything that is just a search engine and click away. Imagine a web site that allowed you to get a glimpse of what your dad’s day to day life is like or any people that you know that do not live in the same town. I keep up with my family through a site called Facebook.The Internet started with genuine and sincere intentions, but over the years, it has been overrun with meaningless statements. I remember you mentioning that when you go to spend your summers with your father, that the local library there has Internet access. The next time that you go, if you decide to learn about anything, look for web addresses ending in . edu, . org, or . gov to make sure that the information you are looki ng at is actually based on fact. Also, add me on Facebook! I would love to hear from you more often than just in our letters.The web addresses that end in . edu are sites that dedicate themselves to current events or issues that surround an educational institution and are closely monitored by the school to maintain credibility. Web sites that end in . org are connected to non-profit organizations and are monitored by them as well. Web sites ending in . gov are connected to and monitored by a specific government organization. All of these can be considered to be credible sites to educate you about a particular subject.Anyone can purchase a web address ending in .com, so if you do find yourself on a site that is not any of the ones I have mentioned, cross reference the information with a site with the addresses ending like the ones I talked about just to make sure the information that is said on the site is real. You mentioned the term digital divide in your letter and you asked me wh at it meant. I initially did not know what it meant, but I did some research for you and found out some interesting things about it. It means that while people with access to the Internet are able to capitalize on its uses, there are places like where you live that cannot because of not having Internet access.Having Internet access can bring more jobs to your hometown and can make local businesses like your mom’s textile shop more money by offering her products to people online. Just think of last year around the time that I was celebrating Christmas and your mom was booked with orders for rugs and clothing. People would be able to request a garment or rug and your mother would bring in more money to your family more regularly. As for how I think the divide can be bridged, it has to be a huge effort brought forth by your community.Rally your townspeople and community leaders together to bid for a company to come in and start the groundwork required to install the wires that a re needed to connect online. There are Internet companies that love capitalizing on up and coming consumer markets, so you might be able to get them on board to front the technology for your town in exchange for potential consumer business. It sounds really complicated but if your heart is in the right place, I am sure that you will find more people in your town that wish they could have Internet access.The good that it can do for your community could be endless and could make your town a better place by bringing in more revenue that can go towards maintaining public buildings and toward education. I love getting your letters and cannot wait to hear from you. If I get a friend request from you this summer, I will be so excited. Let me know how your research goes once you are able to get to the library. I know a lot of your summer vacation at your dad’s is pretty busy, so there is no hurry. I hope that this letter finds your family in good health and good spirits. Take care an d I hope to hear from you again soon.