Female Sterotypes in the Media Essay - 1728 Words

A major modern problem with the media is the sublimation of, and reaffirmation of, stereotypical female gender roles. â€Å"The media treats women like shit† (Cho). Which is a serious issue because of Marshall McLuhan’s famous words, â€Å"The Medium is the Message† (Warwick). The medium up for discussion is the media, which can be fundamentally defined as the most significant â€Å"single source of information that people have today (Katz). Therefore, in order to understand â€Å"what’s going on in our society† (Katz) it is â€Å"absolutely imperative to â€Å"understand media† (Katz). Media and technology are â€Å"shaping our politics, our national discourse and most of all, they’re shaping our children’s brains, lives and emotions† (Steyer). Caroline Heldman, PhD, and†¦show more content†¦And they’re packaging it in such a way as to make it sound like it’s our fault, and its not† (Pozner ). The media uses its reach to create â€Å"consciousness† (Fonda) and a value system. Siebel-Newsom point out that woman hold â€Å"only 3%† (Newsom) of influential positions in â€Å"telecommunications, entertainment, publishing and advertising† (Newsom). As well, women represent â€Å"only 16% of all writers, directors, producers, cinematographers and educators† (Newsom) in North America. Consequently, if â€Å"what gets put out there, that creates consciousness, is determined by men, then [women] are not going to make any progress† (Fonda). Durham points out that most of the public is unaware of the â€Å"political economy of the media† (Durham) and that â€Å"most media get their revenues from advertising† (Durham). â€Å"The exploitation of woman’s bodies† in advertising† (DeKoven) appeals to a male voice, standard and desire, in the name of capitalism (DeKoven), and women reap the negative consequences of th is phenomenon. Kang refers to Jhally (1987) and states, â€Å"audiences do not just receive meaning from the advertisement. They constantly recreate it by ‘transferring’ the meaning of one sign to another† (Kang, 981). This is how, Jhally argues, mass media advertising plays the role of a mediator (Kang, 981). Due to the fact that advertising has such a broad reach, influencing â€Å"millions of individuals daily†Show MoreRelatedWomen s Role As A Female Dominant Profession Essay1395 Words   |  6 PagesHistory shows us that nursing has not always been female dominant profession, and men have been a part of nursing for since acient times. A once male dominated profession has transitioned into men representing only a small percentage of the nursing population. The decline of men in nursing can contributed to factors such as gender discrimination, sterotypes, and the demasculination of the profession as a whole. 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